The Duchess of Cambridge Launches UK-Wide Survey



Tuesday 21st and Wednesday 22nd January 2020

• The Duchess of Cambridge embarks on a 24-hour tour of the country, visiting Birmingham, Cardiff and Surrey to launch ‘5 big questions on the under 5s’.

• Conducted by Ipsos MORI on behalf of The Royal Foundation, the survey aims to spark the biggest ever conversation on early childhood that will ultimately help bring about positive, lasting change for generations to come.

The Duchess of Cambridge took the next steps in her early years work today, launching a landmark survey which gives people across the UK an opportunity to provide their view on raising the next generation.

The survey contains five short questions and aims to spark a national conversation on the early years that will ultimately help bring about positive, lasting change for generations to come. It is designed to bring together the thoughts of as many people as possible – recognising that everyone has a role in ensuring strong, healthy foundations for the youngest in our society that will positively affect their lifelong outcomes.

The findings should provide a vital source of information for the early years sector, helping it to better understand public perceptions of the importance of the early years, and the first-hand experiences of parents, families and carers. This public feedback will also help to focus Her Royal Highness’ work through The Royal Foundation as she endeavours to provide children across the UK with the best foundations to lead healthy and fulfilling lives.

The launch of the survey follows eight years of work by the Duchess of Cambridge in which she has explored how experiences in early childhood often lie at the root of the hardest social challenges the country faces today. What we experience in the earliest years – from in the womb to the age of five – is instrumental in shaping our future lives.

Her Royal Highness has spent time meeting with families across the country and hearing about the issues they deal with day-to-day, in addition to speaking with academics, experts, organisations and practitioners. In May 2018, the Duchess convened a steering group of experts to focus on how to bring about positive, lasting change in this area.

The Duchess kickstarted the launch of the survey during a visit to MiniBrum at Thinktank Birmingham Science Museum yesterday (Tuesday 21st January). She was shown around the interactive, child-sized mini-city by children who helped design the space and spoke to parents and carers about the survey.

Today (Wednesday 22nd January) Her Royal Highness will travel to Cardiff to attend a baby sensory class at Ely and Careau Children’s Centre, where she will hear about the support that parents receive.

An additional engagement in Surrey will be announced on arrival.

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